FAIN, Nuša ;KLINE, Mihael ;DUHOVNIK, Jožef . Integrating R&D and Marketing in New Product Development. Strojniški vestnik - Journal of Mechanical Engineering, [S.l.], v. 57, n.7-8, p. 599-609, june 2018. ISSN 0039-2480. Available at: <https://www.sv-jme.eu/article/integrating-rd-and-marketing-in-new-product-development/>. Date accessed: 19 nov. 2024. doi:http://dx.doi.org/10.5545/sv-jme.2011.004.
Fain, N., Kline, M., & Duhovnik, J. (2011). Integrating R&D and Marketing in New Product Development. Strojniški vestnik - Journal of Mechanical Engineering, 57(7-8), 599-609. doi:http://dx.doi.org/10.5545/sv-jme.2011.004
@article{sv-jmesv-jme.2011.004,
author = {Nuša Fain and Mihael Kline and Jožef Duhovnik},
title = {Integrating R&D and Marketing in New Product Development},
journal = {Strojniški vestnik - Journal of Mechanical Engineering},
volume = {57},
number = {7-8},
year = {2011},
keywords = {marketing; R&D; integration; NPD; theoretical framework; empirical evidence},
abstract = {R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework.},
issn = {0039-2480}, pages = {599-609}, doi = {10.5545/sv-jme.2011.004},
url = {https://www.sv-jme.eu/article/integrating-rd-and-marketing-in-new-product-development/}
}
Fain, N.,Kline, M.,Duhovnik, J. 2011 June 57. Integrating R&D and Marketing in New Product Development. Strojniški vestnik - Journal of Mechanical Engineering. [Online] 57:7-8
%A Fain, Nuša %A Kline, Mihael %A Duhovnik, Jožef %D 2011 %T Integrating R&D and Marketing in New Product Development %B 2011 %9 marketing; R&D; integration; NPD; theoretical framework; empirical evidence %! Integrating R&D and Marketing in New Product Development %K marketing; R&D; integration; NPD; theoretical framework; empirical evidence %X R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework. %U https://www.sv-jme.eu/article/integrating-rd-and-marketing-in-new-product-development/ %0 Journal Article %R 10.5545/sv-jme.2011.004 %& 599 %P 11 %J Strojniški vestnik - Journal of Mechanical Engineering %V 57 %N 7-8 %@ 0039-2480 %8 2018-06-29 %7 2018-06-29
Fain, Nuša, Mihael Kline, & Jožef Duhovnik. "Integrating R&D and Marketing in New Product Development." Strojniški vestnik - Journal of Mechanical Engineering [Online], 57.7-8 (2011): 599-609. Web. 19 Nov. 2024
TY - JOUR AU - Fain, Nuša AU - Kline, Mihael AU - Duhovnik, Jožef PY - 2011 TI - Integrating R&D and Marketing in New Product Development JF - Strojniški vestnik - Journal of Mechanical Engineering DO - 10.5545/sv-jme.2011.004 KW - marketing; R&D; integration; NPD; theoretical framework; empirical evidence N2 - R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework. UR - https://www.sv-jme.eu/article/integrating-rd-and-marketing-in-new-product-development/
@article{{sv-jme}{sv-jme.2011.004},
author = {Fain, N., Kline, M., Duhovnik, J.},
title = {Integrating R&D and Marketing in New Product Development},
journal = {Strojniški vestnik - Journal of Mechanical Engineering},
volume = {57},
number = {7-8},
year = {2011},
doi = {10.5545/sv-jme.2011.004},
url = {https://www.sv-jme.eu/article/integrating-rd-and-marketing-in-new-product-development/}
}
TY - JOUR AU - Fain, Nuša AU - Kline, Mihael AU - Duhovnik, Jožef PY - 2018/06/29 TI - Integrating R&D and Marketing in New Product Development JF - Strojniški vestnik - Journal of Mechanical Engineering; Vol 57, No 7-8 (2011): Strojniški vestnik - Journal of Mechanical Engineering DO - 10.5545/sv-jme.2011.004 KW - marketing, R&D, integration, NPD, theoretical framework, empirical evidence N2 - R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework. UR - https://www.sv-jme.eu/article/integrating-rd-and-marketing-in-new-product-development/
Fain, Nuša, Kline, Mihael, AND Duhovnik, Jožef. "Integrating R&D and Marketing in New Product Development" Strojniški vestnik - Journal of Mechanical Engineering [Online], Volume 57 Number 7-8 (29 June 2018)
Strojniški vestnik - Journal of Mechanical Engineering 57(2011)7-8, 599-609
© The Authors, CC-BY 4.0 Int. Change in copyright policy from 2022, Jan 1st.
R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D - marketing integration frameworks in scientific literature. It is based on the presumption that strategy, environmental, organizational and individual factors are those determining R&D - marketing integration levels and consequently NPD success. Several empirical studies have been conducted to test this framework, however most of them have dealt only with portions of Gupta et al (1986)'s model. This paper is an attempt to put forward and test an integrated research protocol for the study of R&D - marketing integration, based on this theoretical framework. Empirical evidence gained from a questionnaire survey and two company case studies show, that people active within the R&D - marketing interface perceive the studied constructs as relevant for R&D - marketing integration, thus giving confirmation to Gupta et al (1986)’s model. The presented research protocol can therefore be considered as a valid start into R&D - marketing integration research within an integrated framework.